Our story


Mr Sekiguchi, president and owner of Sekiguchi Co., Ltd creates the very first Monchhichi combining his already existing product inventions, Kuta Kuta monkey plush with vinyl face and GeGe thumb-sucking fashion doll. Monchhichi is born as twins, a girl and a boy, and quickly appears as a big hit in Japan!


Monchhichi range gets wider with the addition of separately sold accessories, playsets and outfits, as well as big size models. It also features a TV spot.


Major debut for overseas exportation. The brand quickly conquers Europe, mainly German speaking markets and France, before going to the USA. The character really starts becoming a cute global icon in the 80’s. Its hardly spelling name leads some markets to localize it. Thus, it’ll be called Kiki in France, Moncicchi in Italy and Chic-a-Boo in the UK.


This year witnesses the first licensed merchandise release, as well as the grand-parents models launch. These would even be relaunched in 2015!


The Brand is being introduced in the Asian markets like China, where it quickly becomes a real fashion accessory and is featured on a lot of licensed goods.


For the 30th year anniversary, a wedding is celebrated in Tokyo with the human-size Monchhichi mascots.


Monchhichi babies, Bebichhichi are created !


Sekigiuchi gives life to Monchhichi dolls by producing 26 short episodes of a stop-motion puppet animation.


For its 40th anniversary, Monchhichi original name is now being used worldwide over local exceptions.


The adventures continue with new animated characters!


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